{"id":1458,"date":"2021-10-22T03:00:00","date_gmt":"2021-10-22T03:00:00","guid":{"rendered":"https:\/\/hihotest2.co.nz\/sealord\/?p=1458"},"modified":"2025-04-22T04:04:56","modified_gmt":"2025-04-22T04:04:56","slug":"sealord-foodstuffs-range","status":"publish","type":"post","link":"https:\/\/hihotest2.co.nz\/sealord\/2021\/10\/22\/sealord-foodstuffs-range\/","title":{"rendered":"Sealord Accepts Foodstuffs North Island Product Range Proposal"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/hihotest2.co.nz\/sealord\/wp-content\/uploads\/2025\/03\/4.jpg\" alt=\"box of sealords frozen lemon pepper hoki fillets placed on wooden bench next to a dish that contains a noodle stir-fry and sealords hoki fish. foodstuffs proposal accepted, Nz \" class=\"wp-image-1460\" srcset=\"https:\/\/hihotest2.co.nz\/sealord\/wp-content\/uploads\/2025\/03\/4.jpg 800w, https:\/\/hihotest2.co.nz\/sealord\/wp-content\/uploads\/2025\/03\/4-300x225.jpg 300w, https:\/\/hihotest2.co.nz\/sealord\/wp-content\/uploads\/2025\/03\/4-768x576.jpg 768w, https:\/\/hihotest2.co.nz\/sealord\/wp-content\/uploads\/2025\/03\/4-600x450.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><p>Sealord has finished negotiations with Foodstuffs North Island and accepted a proposal about its frozen fish category.<\/p>\n\n<p>Sealord was not able to meet Foodstuff\u2019s margin requirements, therefore the number of Sealord products in Foodstuffs North Island will decrease by around 50-70% in mid-November. Sealord\u2019s frozen fish range of around 24 products in New World and Pak n Save supermarkets in the North Island will go to between 4 and 11 products depending on the store.<\/p>\n\n<p>Sealord CEO Doug Paulin says while this was not Sealord\u2019s preferred outcome, he respects Foodstuffs North Island\u2019s decision to commercially negotiate the best offer for its business.<\/p>\n\n<p>\u201cThis has a significant financial impact on the Sealord business, and sadly, we are now reviewing our field sales structure in the North Island,\u201d he says.<\/p>\n\n<p>\u201cWe do not anticipate there will be redundancies in our Coated factory in Nelson, as we are looking into sales opportunities for our frozen fish products overseas.\u201d<\/p>\n\n<p>Our full range will continue to be available in Countdown nationally and Foodstuffs South Island. We will let our loyal customers know where they can continue to purchase their favourite New Zealand frozen seafood products on our website by mid-November.<\/p><\/div><\/div><p><\/p>","protected":false},"excerpt":{"rendered":"<p>Sealord has finished negotiations with Foodstuffs North Island and accepted a proposal about its frozen fish category. Sealord was not able to meet Foodstuff\u2019s margin requirements, therefore the number of Sealord products in Foodstuffs North Island will decrease by around 50-70% in mid-November. Sealord\u2019s frozen fish range of around 24 products in New World and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/hihotest2.co.nz\/sealord\/wp-json\/wp\/v2\/posts\/1458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hihotest2.co.nz\/sealord\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hihotest2.co.nz\/sealord\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hihotest2.co.nz\/sealord\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hihotest2.co.nz\/sealord\/wp-json\/wp\/v2\/comments?post=1458"}],"version-history":[{"count":3,"href":"https:\/\/hihotest2.co.nz\/sealord\/wp-json\/wp\/v2\/posts\/1458\/revisions"}],"predecessor-version":[{"id":3156,"href":"https:\/\/hihotest2.co.nz\/sealord\/wp-json\/wp\/v2\/posts\/1458\/revisions\/3156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hihotest2.co.nz\/sealord\/wp-json\/wp\/v2\/media\/1461"}],"wp:attachment":[{"href":"https:\/\/hihotest2.co.nz\/sealord\/wp-json\/wp\/v2\/media?parent=1458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hihotest2.co.nz\/sealord\/wp-json\/wp\/v2\/categories?post=1458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hihotest2.co.nz\/sealord\/wp-json\/wp\/v2\/tags?post=1458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}