{"id":1180,"date":"2024-10-21T08:45:00","date_gmt":"2024-10-21T08:45:00","guid":{"rendered":"https:\/\/hihotest2.co.nz\/sealord\/?p=1180"},"modified":"2025-04-22T01:22:42","modified_gmt":"2025-04-22T01:22:42","slug":"sealord-fertiliser-market","status":"publish","type":"post","link":"https:\/\/hihotest2.co.nz\/sealord\/2024\/10\/21\/sealord-fertiliser-market\/","title":{"rendered":"Sealord Makes a Splash into Garden Fertiliser Market"},"content":{"rendered":"

New Zealand deep sea fishing company Sealord is launching into the $100 million landscaping fertiliser market with a new general liquid fertiliser made from a by-product produced during the production of fishmeal.<\/p>\n\n

Sealord Business Development & Sustainability General Manager Stu Yorston says New Zealand\u2019s deepwater fisheries are a clean, bountiful source of seafood rich in essential nutrients.<\/p>\n\n

\u201cIt makes sense to utilise by-products from fish caught sustainably in New Zealand\u2019s pristine waters. This business development opportunity for Sealord is about creating more value out of waste streams \u2013 a win, win for the environment and economic returns.\u201d<\/p>\n\n

Processing the Naked fertiliser started in late August and initial bottling finished in late September ready for distribution into retailers.<\/p>\n\n

Stu says there has been a lot of time and investment in research and development in the lead up to the bottles hitting the shelves.<\/p>\n\n

\u201cIt\u2019s all very exciting. This has been about two years in the making. Our work has involved various trials to get the formula just right, testing by Lincoln Agritech \u2013 with the results showing Naked is more effective than its nearest competitors \u2013 and obtaining certification by Ministry for Primary Industries.\u201d<\/p><\/div>\n\n

\"Three<\/figure><\/div><\/div>
\"Man<\/figure><\/div>\n\n

Stu adds that Naked has excellent sustainability credentials.<\/p>\n\n

\u201cIt\u2019s made from the last bit of fish waste we don\u2019t use. All the fish offal gets minced up, dried and made into fishmeal. During the drying process, a liquid concentrate comes off and this is what goes into the fertiliser, along with seaweed from an aquaculture company in the Coromandel called Premium Seas. So, it\u2019s essentially a natural, organic product compared with synthetic garden fertilisers.\u201d<\/p>\n\n

The base product \u2013 fish liquid concentrate \u2013 is produced in Sealord\u2019s Nelson-based fishmeal plant, seaweed is then added, and it gets bulk packed and sent to Auckland for bottling, packing and distributing to retailers.<\/p>\n\n

Initially, Naked will be stocked by Mitre 10 and The Warehouse and other gardening retailers across the country, with plans for the natural organic fertiliser to be rolled out in supermarkets and garden centres as well.<\/p>\n\n

Sealord has been granted more than $2 million in funding over four years by Ministry for Primary Industry\u2019s Sustainable Food and Fibre Futures fund to support the company\u2019s efforts developing new products from waste streams with better yields and higher prices.<\/p>\n\n

Sealord\u2019s Naked fertiliser is available from Mitre 10, The Warehouse and online at <\/em><\/strong>www.sealordnaked.com<\/em><\/a><\/p><\/div><\/div>

<\/p>","protected":false},"excerpt":{"rendered":"

New Zealand deep sea fishing company Sealord is launching into the $100 million landscaping fertiliser market with a new general liquid fertiliser made from a by-product produced during the production of fishmeal. Sealord Business Development & Sustainability General Manager Stu Yorston says New Zealand\u2019s deepwater fisheries are a clean, bountiful source of seafood rich in […]<\/p>\n","protected":false},"author":1,"featured_media":1181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/hihotest2.co.nz\/sealord\/wp-json\/wp\/v2\/posts\/1180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hihotest2.co.nz\/sealord\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hihotest2.co.nz\/sealord\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hihotest2.co.nz\/sealord\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hihotest2.co.nz\/sealord\/wp-json\/wp\/v2\/comments?post=1180"}],"version-history":[{"count":5,"href":"https:\/\/hihotest2.co.nz\/sealord\/wp-json\/wp\/v2\/posts\/1180\/revisions"}],"predecessor-version":[{"id":3130,"href":"https:\/\/hihotest2.co.nz\/sealord\/wp-json\/wp\/v2\/posts\/1180\/revisions\/3130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hihotest2.co.nz\/sealord\/wp-json\/wp\/v2\/media\/1181"}],"wp:attachment":[{"href":"https:\/\/hihotest2.co.nz\/sealord\/wp-json\/wp\/v2\/media?parent=1180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hihotest2.co.nz\/sealord\/wp-json\/wp\/v2\/categories?post=1180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hihotest2.co.nz\/sealord\/wp-json\/wp\/v2\/tags?post=1180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}