One day Danny will be in a Sealord factory, wearing high-vis and earmuffs, to see how a seafood product or process is looking.<\/p>
Another day he could be in Auckland working on branding and advertising creative concepts for a new product. And on any day, most days, Danny is talking to and working with a diverse range of people in his professional world as Sealord\u2019s Business Development Manager.<\/p>
Close at hand are Sealord\u2019s innovation technologists, marketing, sales and planning teams, factory and operations managers, all of whom he meets with regularly.<\/p>
Also close at hand, on his phone or online, are the external networks of manufacturers, suppliers, scientists, researchers and partners Danny is connected to. And he\u2019s never too far from Sealord\u2019s fishing \u2018frontline\u2019, with the company\u2019s deep sea vessels docked a short walk away from his office at Sealord\u2019s headquarters in Port Nelson.<\/p>
The diversity of the Business Development Manager role, a new position established in late 2023, is one of the highlights for Danny. It is also a role that he felt comfortable stepping up into from his previous role as Innovation Manager.<\/p>
\u201cThe skills and knowledge I gained in product development have been super transferable to this role,\u201d Danny says.<\/p>
\u201cI\u2019ve had to upskill in marketing and sales, communications too, with great support from my manager and Sealord experts in these areas.<\/p>
\u201cGenerally, I have a lot of autonomy and can drive a project \u2013 which means I need to be on top of project management \u2013 and that\u2019s a naturally comfortable place for me to be in.\u201d<\/p>
Danny\u2019s first year as Business Development Manager closed with a landmark event \u2013 the launch of Sealord\u2019s first retail product that\u2019s not food for humans, but food for plants.<\/p>
The \u2018Naked\u2019 range of liquid garden fertilisers leapt onto shelves in major retailers such as Mitre 10 and the Warehouse in late 2024, and into people\u2019s view through a fun (and a little bit cheeky) advertising campaign.<\/p>
Naked fertiliser is a blend of fish waste left over from processing \u2013 the last one percent of the fish that Sealord hasn\u2019t been able to be use until now \u2013 and seaweed extract grown in the Coromandel.<\/p>
\u201cNaked is the first Sealord product that I\u2019ve been involved with every step of the way, from concept to launch and everything in between,\u201d Danny says.<\/p>
\u201cWe made it from scratch. The product and process, the packaging, brand and marketing strategy were all managed by our Sealord teams. It\u2019s a real innovation success story, and a sustainability success story too.\u201d<\/p>
Danny especially enjoyed working with Lincoln Agritech scientists who undertook nutritional analysis of the fertiliser formula to ensure it had the right balance of nitrogen, phosphorus and potassium that plants need to thrive. <\/p>
Danny is thriving too, with a work \/ life balance that living in Nelson and working for a family-friendly employer enables. When he\u2019s not in a factory, on a flight to Auckland, or online chatting with manufacturers, Danny loves getting out on the water, swimming, fishing and kayaking with his family. <\/p>","protected":false},"excerpt":{"rendered":"
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