{"id":182,"date":"2025-03-12T01:32:33","date_gmt":"2025-03-12T01:32:33","guid":{"rendered":"https:\/\/hihotest2.co.nz\/sealord\/?page_id=182"},"modified":"2025-04-17T02:36:37","modified_gmt":"2025-04-17T02:36:37","slug":"our-story","status":"publish","type":"page","link":"https:\/\/hihotest2.co.nz\/sealord\/home\/sealord-learn-about-us-nz\/our-story\/","title":{"rendered":"Our Story, Heritage &#038; Vision"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"182\" class=\"elementor elementor-182\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7bfeb8 e-flex e-con-boxed e-con e-parent\" data-id=\"a7bfeb8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b3dccb elementor-widget elementor-widget-shortcode\" data-id=\"2b3dccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><\/p><\/nav><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e1be20 e-flex e-con-boxed e-con e-parent\" data-id=\"3e1be20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ce8a5e2 e-con-full e-flex e-con e-child\" data-id=\"ce8a5e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee7d41 elementor-widget elementor-widget-heading\" data-id=\"3ee7d41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ace56d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9ace56d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd2647d e-con-full e-flex e-con e-child\" data-id=\"dd2647d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-354b21b e-con-full e-flex e-con e-child\" data-id=\"354b21b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7ecea3 elementor-widget elementor-widget-image\" data-id=\"d7ecea3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/hihotest2.co.nz\/sealord\/wp-content\/uploads\/2025\/03\/dsc_3616-edited.jpg\" class=\"attachment-large size-large wp-image-196\" alt=\"Close-up view of Sealord\u2019s state-of-the-art fishing vessel \u201cTokatu\u201d cutting through ocean waters, showcasing its modern design and scale.\" srcset=\"https:\/\/hihotest2.co.nz\/sealord\/wp-content\/uploads\/2025\/03\/dsc_3616-edited.jpg 800w, https:\/\/hihotest2.co.nz\/sealord\/wp-content\/uploads\/2025\/03\/dsc_3616-edited-300x225.jpg 300w, https:\/\/hihotest2.co.nz\/sealord\/wp-content\/uploads\/2025\/03\/dsc_3616-edited-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13fda94 e-con-full e-flex e-con e-child\" data-id=\"13fda94\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-237737c elementor-widget elementor-widget-text-editor\" data-id=\"237737c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sealord Group is a leading Australasian seafood business specialising in deepwater fishing, seafood processing and aquaculture.<\/p><p>The Group employs around 1,550 people in New Zealand in sustainable deepwater fishing and processing, and 200 in Australia in aquaculture.<\/p><p>Sealord exports over 90 per cent of its catch to 40 countries in various frozen formats from Nelson and Lyttelton.<\/p><p>Sealord\u2019s people are passionate about fishing, innovation, delicious seafood and the wellbeing of each other and the environment through Sealord\u2019s value-based culture.<\/p><p>With over 60 years in the fishing industry, Sealord is equally owned by global seafood company Nissui Corporation and M\u0101ori through Moana New Zealand.<\/p><p>The largest seafood business in New Zealand based on revenue and quota holdings, Sealord owns\u00a0<a href=\"https:\/\/www.indfish.co.nz\/\" target=\"_blank\" rel=\"noopener\">Independent Fisheries<\/a><b>\u00a0<\/b>in Christchurch, New Zealand, and\u00a0<a href=\"https:\/\/petuna.com.au\/who-we-are\/about\" target=\"_blank\" rel=\"noopener\">Petuna Aquaculture<\/a>\u00a0and Sealord King Reef in Australia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64bfc5d e-flex e-con-boxed e-con e-parent\" data-id=\"64bfc5d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f3da682 e-con-full e-flex e-con e-child\" data-id=\"f3da682\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5996639 elementor-widget elementor-widget-heading\" data-id=\"5996639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our heritage\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02726d5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"02726d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e812976 e-con-full e-flex e-con e-child\" data-id=\"e812976\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-b8f83fb e-con-full e-flex e-con e-child\" data-id=\"b8f83fb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b697502 elementor-widget elementor-widget-text-editor\" data-id=\"b697502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We trace our legendary beginnings to our great ancestor M\u0101ui, when from the depths of the Tangaroa he pulled the giant fish Te-Ika-a-M\u0101ui aboard his waka. Ever since people of this land have set out on the ocean to bring food from the sea home for our people.<\/p><p>As the current generation of a long and remarkable line of pioneering New Zealanders, today Sealord accepts the challenge and responsibility of guardianship of our wealthy natural ocean resource, so that it remains abundant and available for those who follow us. We understand that we harvest a crucial natural resource and never forget the need to do it responsibly to ensure a healthy ocean for future generations.<\/p><p>Our affinity with the Tangata Whenua and the seas that bind us all together is presented in the Sealord Logo.<\/p><p><strong>Sea, ocean blue \u2013 Moana<\/strong><br \/><strong>Resilient and hardy \u2013 P\u0101ua<\/strong><br \/><strong>Spirit of adventure \u2013 Toropapa<\/strong><br \/><strong>Growth and prosperity \u2013 Koru<\/strong><br \/><strong>Eye of Sealord \u2013 Whatu o Tangaroa<\/strong><br \/><strong>Spiky, structured and organised \u2013 Kotaratara<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c67952 e-con-full e-flex e-con e-child\" data-id=\"7c67952\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed88f1 elementor-widget elementor-widget-image\" data-id=\"1ed88f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/hihotest2.co.nz\/sealord\/wp-content\/uploads\/2025\/03\/sealord-paua-logo_full-hr.jpg\" class=\"attachment-large size-large wp-image-197\" alt=\"Sealord logo featuring stylized fish in a wave design with paua shell texture and bold text.\" srcset=\"https:\/\/hihotest2.co.nz\/sealord\/wp-content\/uploads\/2025\/03\/sealord-paua-logo_full-hr.jpg 800w, https:\/\/hihotest2.co.nz\/sealord\/wp-content\/uploads\/2025\/03\/sealord-paua-logo_full-hr-300x225.jpg 300w, https:\/\/hihotest2.co.nz\/sealord\/wp-content\/uploads\/2025\/03\/sealord-paua-logo_full-hr-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59c5c19 e-flex e-con-boxed e-con e-parent\" data-id=\"59c5c19\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ac4235b e-con-full e-flex e-con e-child\" data-id=\"ac4235b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfd7dd5 elementor-widget elementor-widget-heading\" data-id=\"cfd7dd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Vision\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed3e05 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4ed3e05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47ec3d8 e-con-full e-flex e-con e-child\" data-id=\"47ec3d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-fb1731e e-con-full e-flex e-con e-child\" data-id=\"fb1731e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9c4160 elementor-widget elementor-widget-image\" data-id=\"b9c4160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/hihotest2.co.nz\/sealord\/wp-content\/uploads\/2025\/03\/vision-pic-for-kaharoa.jpg\" class=\"attachment-large size-large wp-image-198\" alt=\"Sealord&#039;s company vision displayed over an underwater ocean scene with a fishing vessel above. Text reads &quot;Doing right by our wh\u0101nau and the environment to bring quality seafood to the world&quot; in English and Te Reo M\u0101ori.\" srcset=\"https:\/\/hihotest2.co.nz\/sealord\/wp-content\/uploads\/2025\/03\/vision-pic-for-kaharoa.jpg 800w, https:\/\/hihotest2.co.nz\/sealord\/wp-content\/uploads\/2025\/03\/vision-pic-for-kaharoa-300x225.jpg 300w, https:\/\/hihotest2.co.nz\/sealord\/wp-content\/uploads\/2025\/03\/vision-pic-for-kaharoa-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03ff828 e-con-full e-flex e-con e-child\" data-id=\"03ff828\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa9edc8 elementor-widget elementor-widget-text-editor\" data-id=\"fa9edc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div style=\"font-family: Proxima-Nova, sans-serif; margin-top: 0px !important;\">\n<div style=\"width: 610px; padding-right: 15px; padding-left: 15px; margin-right: auto; margin-left: auto; max-width: 1280px; margin-bottom: 0px !important; margin-top: 0px !important;\">\n<div style=\"margin-bottom: 0px !important; margin-top: 0px !important;\">\n<div data-os-animation=\"fadeIn\" data-os-animation-delay=\"0s\" style=\"line-height: 22.4px; margin-bottom: 0px !important; margin-top: 0px !important;\">\n<p style=\"margin-bottom: 15px; margin-right: 0px; margin-left: 0px; line-height: 22.4px; margin-top: 0px !important;\">Sealord asked our people to come up with a vision statement for the company that reflected what inspires them about working at Sealord.<\/p>\n<p style=\"margin: 8px 0px 15px; line-height: 22.4px;\"><em style=\"margin-top: 0px !important;\">Working at Sealord is about doing the right thing, whether it\u2019s for our team members or looking after the environment. We are proud that the quality seafood we produce is being sent around the world feeding people of all cultures. Our vision as a business is to continue to build on this for the generations that come<\/em><em style=\"margin-bottom: 0px !important;\">.<\/em><\/p>\n<p style=\"margin-top: 8px; margin-right: 0px; margin-left: 0px; line-height: 22.4px; margin-bottom: 0px !important;\">&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"font-family: Proxima-Nova, sans-serif; margin-bottom: 0px !important;\">\n<div style=\"width: 610px; padding-right: 15px; padding-left: 15px; margin-right: auto; margin-left: auto; max-width: 1280px; margin-bottom: 0px !important; margin-top: 0px !important;\">\n<div style=\"margin-bottom: 0px !important; margin-top: 0px !important;\">\n<div data-os-animation=\"fadeIn\" data-os-animation-delay=\"0s\" style=\"line-height: 22.4px; margin-bottom: 0px !important; margin-top: 0px !important;\">\n<p style=\"margin-right: 0px; margin-left: 0px; line-height: 22.4px; margin-top: 0px !important; margin-bottom: 0px !important;\">In this&nbsp;<a rel=\"noopener\" href=\"https:\/\/www.youtube.com\/watch?v=YYOG3qmi3uo&amp;t=11s\" target=\"_blank\" data-anchor=\"?v=YYOG3qmi3uo&amp;t=11s\" style=\"transition: 0.3s ease-in-out; display: inline-block; margin-bottom: 0px !important; margin-top: 0px !important;\">video<\/a>, Sealorders give their views on what the vision means to them.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our story Sealord Group is a leading Australasian seafood business specialising in deepwater fishing, seafood processing and aquaculture. The Group employs around 1,550 people in New Zealand in sustainable deepwater fishing and processing, and 200 in Australia in aquaculture. Sealord exports over 90 per cent of its catch to 40 countries in various frozen formats [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":141,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-182","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"hihotest2.co.nz","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media 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